Demonstrate Competency. Validate Skills. Create Opportunities.
Certification is earned through demonstrated skill — not completion. Knowledge, application, execution, problem solving, projects, simulations, portfolio.
Completion is not competency.
Every MikeKnows certification asks the same question: can this learner actually perform the work?You'll prove it through knowledge exams, scenarios, simulations, and a verified portfolio.
Scenario Testing
Real situations. Identify problem, cause, solution, outcome. AI-graded.
Run scenarios →Competency Scorecard
Knowledge, practice, simulation, portfolio, confidence, employer readiness.
Open scorecard →Six certification levels
Each level validates real skill — not seat time.
Marketing Foundations
Prove you understand the customer and the fundamentals.
Exam: 40q · Pass 70% · 45 min · Capstone required
Marketing Practitioner
Prove you can build a working marketing engine.
Exam: 50q · Pass 75% · 60 min · Capstone required
Marketing Growth Specialist
Prove you can scale traffic, revenue, and systems.
Exam: 50q · Pass 75% · 60 min · Capstone required
AI Marketing Specialist
Prove you can build AI-augmented marketing systems.
Exam: 45q · Pass 75% · 55 min · Capstone required
App & Digital Product Marketing Specialist
Prove you can launch and grow software, courses, and subscriptions.
Exam: 45q · Pass 75% · 55 min · Capstone required
MikeKnows Digital Marketing Professional
Capstone certification — prove end-to-end strategy & execution.
Exam: 80q · Pass 80% · 120 min · Capstone required
Employer Verification
Employers can verify certifications, readiness reports, portfolio evidence, and capstones — every credential is tied to demonstrated work.
PassIt Mike Integration
Topics, subtopics, objectives, and weak areas export to PassIt Mike for quizzes, flashcards, rapid reviews, and drill sessions.