Section 15
Team Building
Buy back time. Protect quality. Scale margin.
When to hire
Hire when you've turned down work 3 months in a row, or when a task is repeatedly the bottleneck.
Contractors
Start with vetted contractors per skill: writer, designer, ads, SEO. Pay per deliverable.
Virtual assistants
Buy back time on repeatable, low-judgment work first. SOP everything before delegating.
Specialists
When a service line crosses $10k MRR, hire a specialist to own it end-to-end.
Agency structure
Pods of 3-5 around outcomes: strategist + producer + 1-2 specialists per client cohort.