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Level 5
App & Digital Product Marketing Specialist
Prove you can launch and grow software, courses, and subscriptions.
What this validates
- • App Marketing
- • Course Marketing
- • Launch Strategies
- • Retention
- • Subscription Growth
Certification exam
Questions: 45
Time limit: 55 min
Pass score: 75%
Format: timed, scenario-weighted, no second-chance shortcuts.
Capstone: Launch & Retention Plan
You must submit verified deliverables before this level certifies.
- • Positioning
- • Launch sequence
- • Activation flow
- • Retention playbook
- • Pricing + packaging
Knowledge domains
Product Marketing
Launch Mechanics
Activation
Churn
MRR Growth
How competency is proven
- • Pass the knowledge exam at 75%+
- • Pass at least 2 scenarios at this level
- • Complete 1 simulation aligned to this level
- • Submit capstone with verified portfolio evidence
- • Employer Readiness Score ≥ 70