Capstone Projects
Build the work that proves you can do the work.
Capstones are how certifications get earned. Verified deliverables only.
Signature capstones
App Marketing Capstone
Launch a software/AI product with a real growth plan.
- • App positioning + ICP
- • Launch strategy (pre / launch / post)
- • SEO strategy (app pages, comparison, integrations)
- • Retention strategy (onboarding → activation → habit)
- • 12-month growth roadmap
Course Marketing Capstone
Build the full funnel for a digital course.
- • Course funnel architecture
- • Lead magnet + landing page
- • Enrollment plan (launch + evergreen)
- • Retention strategy + community plan
- • Certification promotion strategy
End-to-End Marketing Business Plan
Strategy → execution → analysis → growth → revenue.
- • Positioning + strategy document
- • 12-month growth plan
- • Revenue model + unit economics
- • Org / agency build plan
- • Polished portfolio package
Capstone by certification level
L1
Audience & Positioning Brief
Marketing Foundations
- • Customer avatar
- • JTBD analysis
- • Value proposition
- • Channel hypothesis
L2
Full Funnel Build
Marketing Practitioner
- • Content plan (30 days)
- • Lead magnet + landing page
- • 5-email nurture
- • Conversion audit
- • Analytics dashboard
L3
Growth Plan + Revenue Model
Marketing Growth Specialist
- • Paid ads plan
- • Attribution model
- • Optimization roadmap
- • Revenue forecast
- • LTV/CAC analysis
L4
AI Marketing System
AI Marketing Specialist
- • Prompt library
- • Content production workflow
- • Automation map
- • AI growth experiment
- • Risk + ethics review
L5
Launch & Retention Plan
App & Digital Product Marketing Specialist
- • Positioning
- • Launch sequence
- • Activation flow
- • Retention playbook
- • Pricing + packaging
L6
End-to-End Marketing Business Plan
MikeKnows Digital Marketing Professional
- • Strategy doc
- • 12-month growth plan
- • Revenue model
- • Org/agency plan
- • Portfolio package
Portfolio validation
Every capstone deliverable is reviewed before counting toward certification. Projects, marketing plans, SEO audits, campaign strategies, and growth roadmaps must be verified — not just submitted.