Section 2

Service Packaging

Stop selling time. Start selling transformations.

Choose 1-3 outcomes you can repeatedly produce. Niche down by industry, stage, or channel — not by tactic.

Wrap the work in a named offer with a fixed outcome, scope, timeline, and price. Names sell.

Price the outcome, not the hours. Productize anything you do more than 3 times.

Define the before/after state. Tie every deliverable to a measurable result.

Layer retainers (ongoing optimization), subscriptions (productized tiers), and performance fees on top of one-time projects.