Digital Badge System
Earn evidence-backed badges.
Each badge maps to a domain and is awarded only after portfolio evidence is verified.
Traffic
SEO
Required evidence
- • Keyword research
- • On-page audit
- • Technical fixes
- • Ranking case
Traffic
Content Marketing
Required evidence
- • Editorial calendar
- • Pillar piece
- • Distribution plan
Conversion
Email Marketing
Required evidence
- • Lead magnet
- • 5-email sequence
- • Deliverability checklist
Conversion
Funnels
Required evidence
- • Funnel map
- • Landing page
- • CRO experiment
AI
AI Marketing
Required evidence
- • AI stack
- • Prompt library
- • Automation case
Growth
Advertising
Required evidence
- • Ad plan
- • Creative set
- • Optimization log
Growth
Analytics
Required evidence
- • GA4 dashboard
- • Attribution model
- • Reporting cadence
Apps
App Marketing
Required evidence
- • ASO plan
- • Launch playbook
- • Retention loop
Apps
Course Marketing
Required evidence
- • Launch plan
- • Sales page
- • Webinar funnel
Strategy
Growth Strategy
Required evidence
- • North-star plan
- • Experiment roadmap
- • Unit economics
Strategy
Authority Building
Required evidence
- • Positioning brief
- • PR plan
- • Thought leadership