How To Build A Marketing Business Around Your Own Apps
Turn the products you ship into authority, leads, and recurring revenue.
Use your apps as proof
Your products are public evidence you can market. Every screenshot, case study, and review compounds your authority.
Use your apps as lead magnets
Free tier or open utility = top-of-funnel. Service offer = bottom-of-funnel.
Use your apps as a credibility moat
Clients pay more to work with operators who ship their own products.
Use your apps to sharpen your offer
Real users teach you what's worth charging for. Bake that learning into services.
Stack services on top of products
Done-for-you setup, strategy retainers, and coaching around your own app.
MikeKnows ecosystem examples
Use it as proof of expertise + a referral engine.
Sell certification prep coaching alongside the tool.
Bundle as a strategy assistant for retainer clients.
Pair with brand audits and visual identity services.
As new courses launch, each becomes both a product line and a credibility asset for your consulting practice.