Section 12
App Marketing Agency Model
A productized model for marketing AI apps and SaaS.
Launch
0-to-launch growth pack
- Positioning + landing page
- Onboarding flow
- Lifecycle email v1
- Launch list growth
Subscription Growth
MRR engine
- Pricing tests
- Activation experiments
- Self-serve funnel
- Paid acquisition pilot
Retention
Churn down, LTV up
- Onboarding rewrite
- Lifecycle automations
- Save flows
- Win-back campaigns
Growth Retainer
Full-stack growth team
- Weekly experiments
- Attribution + dashboard
- Lifecycle + paid + content
- Monthly business review