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Level 2
Marketing Practitioner
Prove you can build a working marketing engine.
What this validates
- • Content Creation
- • SEO
- • Funnels
- • Email Marketing
- • Conversion Optimization
- • Analytics
Certification exam
Questions: 50
Time limit: 60 min
Pass score: 75%
Format: timed, scenario-weighted, no second-chance shortcuts.
Capstone: Full Funnel Build
You must submit verified deliverables before this level certifies.
- • Content plan (30 days)
- • Lead magnet + landing page
- • 5-email nurture
- • Conversion audit
- • Analytics dashboard
Knowledge domains
On-Page SEO
Editorial Calendar
Funnel Architecture
Email Sequences
CRO
GA4 / Analytics
How competency is proven
- • Pass the knowledge exam at 75%+
- • Pass at least 2 scenarios at this level
- • Complete 1 simulation aligned to this level
- • Submit capstone with verified portfolio evidence
- • Employer Readiness Score ≥ 70