Your complete marketing stack
Every tool you need to execute — purpose, link, price, and whether it's required. No more Googling.
Google Search Console
Track Google rankings, indexing & submit sitemaps
When: Day one of every project
Bing Webmaster Tools
Index on Bing, Yahoo, DuckDuckGo & ChatGPT search
When: Right after Search Console
Google Business Profile
Local search & Google Maps presence
When: If you serve a local area
PageSpeed Insights
Core Web Vitals & speed diagnostics
When: Before every launch
Schema Markup Validator
Lint any JSON-LD against schema.org
When: Backup to Rich Results Test
Screaming Frog SEO Spider
Crawl your site like Google does
When: Pre-launch audits
Ahrefs Webmaster Tools
Backlinks, on-page audit, broken-link report
When: Monthly site health
Ahrefs
Full keyword & competitor intelligence
When: Once you're investing in content
Semrush
Keyword research, SERP & ad intelligence
When: Agency-level competitor work
Ubersuggest
Affordable keyword research
When: Solo founder budget
AnswerThePublic
Real questions people search
When: Content brief inspiration
Meta Ads Manager
Facebook & Instagram ads
When: Validated funnel + budget
Zapier
Automate cross-app workflows
When: Connecting lead capture → CRM