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Level 1
Marketing Foundations
Prove you understand the customer and the fundamentals.
What this validates
- • Audience Research
- • Customer Psychology
- • Marketing Basics
- • SEO Fundamentals
- • Content Fundamentals
Certification exam
Questions: 40
Time limit: 45 min
Pass score: 70%
Format: timed, scenario-weighted, no second-chance shortcuts.
Capstone: Audience & Positioning Brief
You must submit verified deliverables before this level certifies.
- • Customer avatar
- • JTBD analysis
- • Value proposition
- • Channel hypothesis
Knowledge domains
Avatars
Pain Points
Buyer Journey
Keyword Basics
Content Pillars
How competency is proven
- • Pass the knowledge exam at 70%+
- • Pass at least 2 scenarios at this level
- • Complete 1 simulation aligned to this level
- • Submit capstone with verified portfolio evidence
- • Employer Readiness Score ≥ 70