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Section 5 · Agency
The Agency Model: services, team, systems, scaling
Trading clients-for-cash doesn't scale. Build systems, hire team, productize.
Agency
Sales
Why it works
Agencies that scale do it through process and team — not through the founder doing more work.
Connects to
Agency
Sales
When to use it
When demand > your delivery capacity AND you have repeatable systems.
When NOT to use it
Don't hire to fix delivery problems. Document the system FIRST.
How to use it
- Productize 1-2 core services with fixed scope + fixed price.
- Build SOPs for every deliverable before hiring.
- Hire your first contractor for delivery — not sales.
- Track utilization, margin, and client LTV monthly.
- Target 50-60% gross margin minimum. Below that, raise prices.
Examples
Productized agency
'$3,500/mo SEO package. 4 articles + 10 backlinks + monthly report.' Same scope every client.
Custom agency
Higher revenue per client but harder to scale and lower margin.