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Section 6 · Portfolio
Build a Marketing Portfolio That Wins Jobs and Clients
No portfolio = no offers. Build 5-7 portfolio pieces that prove you can do the work.
Portfolio
Hiring
Freelance
Why it works
Resumes describe. Portfolios prove. Proof closes the deal.
Connects to
Portfolio
Hiring
Freelance
When to use it
Always — before applying for any role or pitching any client.
When NOT to use it
Don't list projects without measurable outcomes — vague = invisible.
How to use it
- Build these 7 artifacts (you can use the MikeKnows Labs for each):
- 1) SEO Audit · 2) Marketing Plan · 3) Campaign Report · 4) Growth Strategy
- 5) Landing Page · 6) Email Sequence · 7) Content Calendar
- For each: include problem → approach → result → numbers.
- Host on a personal site (Notion, Webflow, or simple HTML).
- Link from LinkedIn 'Featured' section and resume.
Examples
Weak
'Ran SEO campaigns for clients.' No proof. Recruiter skips.
Strong
'Grew SaaS blog from 2k → 38k monthly visitors in 6 months. +$120k pipeline. Read case study →'