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Section 7 · Pinterest Ads
Visual Discovery & Evergreen Traffic
Pins live forever. Cheap clicks, long tail.
Traffic
Leads
Revenue
Why it works
Pinterest is search + social. Pins drive traffic for months or years after being created.
Connects to
Traffic
Leads
Revenue
When to use it
Visual products, home, beauty, food, courses, digital products, weddings, lifestyle.
When NOT to use it
B2B services or anything that doesn't photograph well.
How to use it
- Design vertical pins (1000x1500) with bold text overlays.
- Use keyword-rich descriptions — Pinterest is a search engine.
- Promote your best organic pins, don't start from scratch.
- Track via UTM parameters — Pinterest attribution is delayed.
Examples
Evergreen
Promote a 'how-to' pin once → 18 months of traffic.
Course launch
Pin a free workbook to capture emails.