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Section 8 · Retargeting
Most People Don't Buy on the First Visit
97% leave without buying. Retargeting brings them back.
Customers
Revenue
Why it works
Cold traffic rarely converts. Retargeting reaches warm prospects who already showed interest — at a fraction of the cost.
Connects to
Customers
Revenue
When to use it
Always. Run retargeting as soon as you have 100+ daily visitors.
When NOT to use it
When you have less than 1,000 monthly visitors — audience too small.
How to use it
- Install pixels (Meta, Google, LinkedIn) on day one.
- Build audiences: 7-day visitors, 30-day, video viewers, cart abandoners.
- Match the ad to the page they visited.
- Cap frequency at 3-5x/week — don't stalk people.
Examples
Cart abandon
Show product + 10% off code after 24h.
Video viewer
Retarget 75%-completion viewers with the offer.