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Section 6 · LinkedIn Ads
B2B, Professional, High-Ticket
Most expensive clicks on the internet — and worth it for the right offer.
Leads
Customers
Revenue
Why it works
LinkedIn lets you target by job title, company size, industry, and seniority — perfect for B2B and high-ticket offers.
Connects to
Leads
Customers
Revenue
When to use it
B2B SaaS, corporate training, courses for professionals, services > $5k.
When NOT to use it
Low-ticket consumer products — CPCs will destroy your margins.
How to use it
- Target by job title + company size, not interests.
- Use Sponsored Content + Document Ads for lead gen.
- Lead-gen forms convert 5-10x better than off-platform.
- Budget minimum $50/day per ad set to gather data.
Examples
B2B SaaS
Target 'Head of Marketing' at 50-500 employee companies.
High-ticket
Document ad → calendar booking → sales call.