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Section 5 · Instagram Ads
Reels, Stories, Feed
Mobile-first creative wins. Vertical, fast, native.
Traffic
Leads
Why it works
Instagram users scroll fast — your creative has 1.7 seconds to stop the thumb.
Connects to
Traffic
Leads
When to use it
When your audience is on IG and your offer photographs/videos well.
When NOT to use it
For boring B2B services with no visual hook.
How to use it
- Shoot vertical (9:16) for Reels and Stories.
- Use captions — most viewers watch on mute.
- Match ad creative to organic content style.
- Test 5 hooks per concept.
Examples
Reel ad
Founder-led 15-sec demo with text overlays.
Story ad
Single-image swipe-up with a giveaway offer.