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Lesson 7
Schema Markup
Why this matters
Schema turns blue links into rich results — stars, prices, FAQs, course cards — multiplying click-through rate without ranking changes.
How it works
JSON-LD <script> in the page <head> describing the page's entity. Validate with Google's Rich Results Test.
Beginner-friendly types
- •Organization — global site identity
- •LocalBusiness — name, address, hours, phone
- •Course — title, provider, description
- •Product — name, image, price, availability
- •SoftwareApplication — app name, OS, price
- •FAQPage — Q&A pairs
- •Article — headline, author, datePublished
- •Review — rating, author, item reviewed
Rule of thumb
Only mark up what is actually visible on the page. Hidden schema is a manual-action risk.
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