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Section 9 · Interviews
Interview Prep: behavioral, technical, scenario
Preparation beats talent. Practice the 30 questions every marketing role asks.
Hiring
Why it works
Marketing interviews follow patterns. If you've practiced the patterns, you win.
Connects to
Hiring
When to use it
1 week before any interview — minimum.
When NOT to use it
Don't memorize answers — sound robotic. Memorize STRUCTURES (STAR), not scripts.
How to use it
- Use STAR: Situation · Task · Action · Result (with numbers).
- Prepare 5 case stories you can adapt to any question.
- Know your numbers cold: traffic, conversions, revenue from past work.
- Prepare 4-6 questions for the interviewer — shows you've researched.
- Always close: 'Is there anything making you hesitate about my fit?'
Examples
Common Q
'Walk me through a campaign you ran that failed. What did you learn?'
Strong A
STAR + honest reflection + measurable change implemented after.