Back to Funnels & Conversions
Section 13 · Conversion Rate Optimization
CRO: Get More From the Same Traffic
Don't add more traffic until you fix what you have.
Leads
Customers
Revenue
Why it works
Doubling conversion rate is cheaper than doubling traffic — and it compounds on every channel.
Connects to
Leads
Customers
Revenue
When to use it
Once you have 1,000+ visitors/month on a key page.
When NOT to use it
Don't A/B test with under 100 conversions per variant — you'll chase noise.
How to use it
- Set up Hotjar / Microsoft Clarity for heatmaps and session recordings.
- A/B test ONE element at a time (headline, CTA, hero image).
- Simplify forms — every field cuts conversion.
- Test the offer before testing the design.
- Always test on mobile-first.
Examples
Quick win
Removing a 'phone number' field often lifts opt-ins 20%+.