Back to Funnels & Conversions
Section 12 · Course Sales Funnels
From Lead Magnet to Enrolled Student
Free training → nurture → enrollment window → retention.
Customers
Revenue
Why it works
Course buyers need proof the method works AND proof they'll actually finish. A funnel that addresses both converts higher.
Connects to
Customers
Revenue
When to use it
For courses priced $97 and up.
When NOT to use it
Don't run a full launch funnel for a $19 mini-course — direct sale works better.
How to use it
- Lead magnet — a quick win from inside the course.
- Email nurture — 5-10 emails over 7-14 days.
- Webinar / training — show the method live.
- Open enrollment window — 5-7 days with urgency.
- Onboarding — first-day call, week-1 milestone email.
- Upsell — certification add-on, coaching, advanced course.
Examples
Launch
5-day email + live workshop + closing email on Day 7 at 11:59pm.