Back to Content Creation & Conversion
Section 7 · Hook Writing System
The First 3 Seconds Are the Whole Game
If they don't stop, nothing else matters.
Traffic
Why it works
Algorithms now decide reach based on 1-3 second hold rate. A weak hook = no reach.
Outcome
Traffic
When to use it
Every short, reel, TikTok, YouTube intro, email subject line, and ad.
When NOT to use it
Don't 'hook' an email to existing buyers — be direct, they already trust you.
How to use it
- Use one of 7 patterns: Mistake, Question, Surprising Fact, Result, Contrarian, Pain Point, Curiosity Gap.
- Write 5 hook variants per video. Pick the one that scares you most to publish.
- Lead with motion or visual change in the first frame.
Examples
Mistake
'You're using ChatGPT wrong — here's the prompt that fixes it.'
Contrarian
'Stop posting daily. It's killing your reach.'