Back to Authority & Trust
Section 8 · Reputation Management
Defend And Grow Your Reputation
Reviews are the first thing buyers check. Earn them, monitor them, respond to them.
Trust
Credibility
Growth
Why it works
Online reputation is the silent gatekeeper. A 4.2 vs 4.6 average can halve your conversion.
Connects to
Trust
Credibility
Growth
When to use it
Any business with public reviews — local, SaaS, course, app, service.
When NOT to use it
Don't argue with reviewers in public — it damages reputation more than the original review.
How to use it
- Claim profiles on Google, Trustpilot, G2, Capterra, App Store, Play Store.
- Build a review-request workflow at the moment of customer success.
- Respond to every review — positive ones with thanks, negative ones with empathy + fix.
- Track your aggregate rating monthly.
- Never buy fake reviews — every major platform now detects and penalizes.
Examples
Done right
A SaaS founder replies to every G2 review within 48 hours — average rating climbs from 4.2 to 4.7.
Done wrong
A business deletes negative reviews; word spreads; trust collapses.