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Section 2 · ChatGPT for Marketing
Your Daily Marketing Sidekick
Research, drafts, headlines, emails, personas — fast.
Time
Quality
Why it works
ChatGPT is the broadest, fastest general-purpose marketing assistant. Great default for daily tasks.
Connects to
Time
Quality
When AI helps
Headlines, email drafts, ad copy variants, persona drafts, SEO outlines, landing page sections.
When AI hurts
Original research, current events (without browsing), nuanced positioning.
How to use it
- Lead with role + audience + outcome in every prompt.
- Give it your brand voice as context (paste 2-3 samples).
- Ask for 10 variants — pick the best 2, throw the rest away.
- Use Custom GPTs / Projects for repeatable workflows.
Human review required
Edit voice, verify any claim, replace generic phrasing.
Examples
Prompt
'Act as a direct-response copywriter. Write 10 subject lines for [audience] about [offer]. Curiosity-driven, under 50 chars.'
Persona
Paste customer interview → ask ChatGPT to summarize pains, triggers, language.