Back to AI Marketing
Section 1 · The AI Marketing Landscape
What AI Can and Cannot Do
Force multiplier — not replacement. Know the line.
Time
Quality
Why it works
AI is brilliant at first drafts, summarization, and pattern-matching. It is unreliable at facts, taste, and original strategy. Knowing the line is the difference between AI-enhanced marketers and AI-generated junk.
Connects to
Time
Quality
When AI helps
Drafting, brainstorming, summarizing, restructuring, translating, repurposing.
When AI hurts
Citing facts without verification, replacing strategy, publishing without edits, copying a competitor's voice.
How to use it
- Use AI for drafts; you bring the strategy and taste.
- Verify every fact, name, statistic, and URL.
- Watch for hallucinations — confident but wrong answers.
- Edit ruthlessly. AI-out-of-the-box reads like AI.
Human review required
Always. Every output. Every time.
Examples
Great use
Generate 20 headline variants in 60 seconds, pick 3 to test.
Bad use
Publish AI's first draft of a thought-leadership post.