Back to Revenue Systems
Section 8 · Digital Products
Digital Products: Build Once, Sell Forever
Templates, ebooks, downloads, mini-products. The fastest path to revenue without trading time.
Revenue
Growth
Why it works
Near-zero marginal cost + infinite scale. The best on-ramp from audience to revenue.
Connects to
Revenue
Growth
When to use it
When you have an audience and a repeatable, solvable problem.
When NOT to use it
Don't launch digital products with no audience and no distribution — they die quiet.
How to use it
- Start with a $9-49 mini-product solving one specific problem.
- Use it as the entry point into your funnel — buyers convert 10-20× better than free subscribers.
- Bundle related mini-products into a $99-299 starter pack.
- Add bonuses, templates, swipe files — perceived value > production cost.
Examples
Justin Welsh
$150 LinkedIn OS course → 7-figure solo business.
Pat Walls
Starter Story sells templates + community + database. Multiple SKUs, one audience.