Intelligence Center
Intelligence Section
Social Platform Intelligence
YouTube, LinkedIn, TikTok, Instagram, Facebook, Pinterest.
LinkedIn dwell-time algorithm
High impact
What changed: LinkedIn now ranks on time-spent + comments, not likes.
Why it matters: Carousels, long posts, and frameworks outperform link drops.
Do this: Stop posting links in the body. Put them in the first comment.
TikTok Search becoming a Google for Gen Z
High impact
What changed: Users searching products, places, how-tos directly in TikTok.
Why it matters: TikTok SEO is a real channel.
Do this: Optimize captions, on-screen text, hashtags, and spoken keywords.
Instagram doubling down on Reels + DM
Medium impact
What changed: Feed posts losing reach; DMs and Reels driving conversions.
Why it matters: Build a DM-first sales motion.
Do this: Add a DM funnel: comment → DM → resource → offer.
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