SEO Intelligence
Google + Bing updates, ranking factors, schema, indexing.
AI Overviews expanding to more queries
What changed: Google placing generative answers above 10 blue links for more informational queries.
Why it matters: Click-through to publishers drops on informational keywords; commercial and 'how-to-do-it-with-me' queries hold up.
Do this: Pivot informational content to experience-led, opinionated, original POV. Add author E-E-A-T, original data, and unique screenshots.
Helpful content signal now sitewide
What changed: Thin or unhelpful pages drag down the entire domain, not just themselves.
Why it matters: Old SEO playbook of 'publish 1,000 pages' actively hurts rankings.
Do this: Run a content audit. Prune, merge, or rewrite anything that doesn't earn its place.
Schema for FAQ + HowTo deprioritized
What changed: Most rich-result eligibility for FAQ/HowTo restricted to authoritative sites.
Why it matters: Don't rely on rich snippets as your CTR strategy.
Do this: Focus on titles, descriptions, and visual SERP features (images, video thumbnails).