Intelligence Center
Intelligence Section
Content Marketing Intelligence
YouTube, podcast, blog, email, video, consumption shifts.
Newsletter-first publishing is winning
High impact
What changed: Substack, beehiiv, Kit driving more durable audience than open social.
Why it matters: Owned distribution beats borrowed.
Do this: Make email subscribers your #1 metric. Add a newsletter today.
Long-form YouTube outperforms shorts for revenue
Medium impact
What changed: 20–40 min videos retain monetization and drive product sales.
Why it matters: Shorts farm views without buyers.
Do this: Plan one flagship long-form per week. Use shorts only as feeders.
Podcast growth concentrated in video podcasts
Medium impact
What changed: Spotify and YouTube reward video podcast format.
Why it matters: Audio-only loses discovery.
Do this: Record video for every episode, even if guests are remote.
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