AI Marketing Intelligence
ChatGPT, Claude, Gemini, Perplexity, video & content AI, automation.
Long-context models reshape research workflows
What changed: Gemini, Claude, and GPT now ingest 200k–2M tokens.
Why it matters: Whole-website audits, transcript analysis, and competitor teardowns become one-prompt jobs.
Do this: Build a personal prompt library for audits, competitor scans, and content briefs.
AI search engines siphoning ToFu traffic
What changed: Perplexity, ChatGPT Search, and Google AI Mode answer questions without sending clicks.
Why it matters: Top-of-funnel SEO traffic declining 10–40% in many niches.
Do this: Diversify to YouTube, LinkedIn, email, community. Build a brand AI engines will cite.
AI video tools production-ready
What changed: Sora, Veo, and Runway producing usable b-roll and explainers.
Why it matters: Video production cost falling 10x; expect oversupply of mediocre video.
Do this: Compete on voice, taste, and a real face on camera — not raw output.