Intelligence Center
Intelligence Section
Advertising Intelligence
Google, Meta, LinkedIn, YouTube ads + policy & targeting.
Google Performance Max default for new accounts
High impact
What changed: PMax pushed as the entry-point campaign.
Why it matters: Less control; reliance on creative variety + first-party data.
Do this: Feed strong first-party audience signals; rotate 10+ creative assets monthly.
Meta Advantage+ outperforms manual targeting
Medium impact
What changed: Broad + creative-led wins over interest targeting in most niches.
Why it matters: Stop micro-targeting; pour effort into creative testing.
Do this: Ship 5–10 new creatives per week with hooks that pass the thumb-stop test.
iOS privacy continues to erode attribution
High impact
What changed: Attribution windows shorter, conversions undercounted 20–40%.
Why it matters: Last-click reports lie.
Do this: Use post-purchase surveys + MMM to validate channel mix.
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