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Section 3 · YouTube Ads
Buy Attention With Video
In-stream, discovery, and remarketing through Google Ads.
Traffic
Leads
Customers
Why it works
Video builds trust faster than text. YouTube ads let you reach buyers based on what they watch, search, and care about.
Connects to
Traffic
Leads
Customers
When to use it
When you have a 30-90 second video that hooks, teaches, and pitches.
When NOT to use it
When you don't have video assets or a clear funnel after the click.
How to use it
- Hook in the first 5 seconds before they skip.
- Use custom intent audiences from search keywords.
- Retarget channel subscribers and video viewers.
- Test 3 hooks per ad to find the winner.
Examples
Hook
'If you've ever wasted money on ads, watch this 60 seconds…'
Funnel
Video → lead magnet → 5-email sequence → offer.