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Section 14 · Google Analytics 4
Events, Conversions, Funnels, Attribution
GA4 is event-based — everything is an event.
Traffic
Leads
Revenue
Why it works
GA4 tells you where your visitors come from, what they do, and what makes them convert. It's free, powerful, and required.
Connects to
Traffic
Leads
Revenue
When to use it
On every website you own, from day one.
When NOT to use it
Don't replace your ad platform reporting with GA4 alone — use both.
How to use it
- Install GA4 + Google Tag Manager.
- Define key events: form_submit, purchase, trial_start.
- Mark key events as conversions.
- Build funnel exploration reports for your top conversion paths.
- Use Landing Page report to find your best organic pages.
Examples
Event
Track 'trial_start' when someone hits /welcome.
Funnel
Homepage → /pricing → /signup → /thank-you with drop-off at each step.