Back to Funnels & Conversions
Section 1 · What Is a Funnel?
The 7 Stages Every Buyer Walks Through
Awareness → Interest → Consideration → Decision → Purchase → Retention → Advocacy.
Leads
Customers
Revenue
Why it works
Buyers don't go from 'never heard of you' to 'paying customer' in one click. A funnel is the system that walks them through every step at their pace.
Connects to
Leads
Customers
Revenue
When to use it
Any time you're selling anything — a product, a course, an app, a service.
When NOT to use it
Don't build a 7-page funnel for a $10 product — match funnel length to price point.
How to use it
- Map each stage to a specific marketing asset.
- Identify where buyers drop off and reinforce that step.
- Match the message to the stage — never pitch a stranger.
Examples
Awareness
YouTube video discovered via search.
Decision
Comparison page with proof + guarantee.
Advocacy
Referral program rewarding paying customers.