Back to Funnels & Conversions
Section 10 · Sales Funnels
7 Sales Funnels That Actually Work
Pick the funnel that matches your offer's price and complexity.
Customers
Revenue
Why it works
Different offers need different funnels. The wrong funnel shape kills conversion regardless of how good the product is.
Connects to
Customers
Revenue
When to use it
Match by price: <$50 (direct), $50–500 (lead-gen → email → buy), $500+ (webinar/demo).
When NOT to use it
Don't run a webinar funnel for a $9 ebook.
How to use it
- Lead-gen funnel: lead magnet → welcome → low-ticket offer.
- Webinar funnel: registration → live/replay → offer with urgency.
- Course funnel: free training → email nurture → enroll period.
- App funnel: homepage → trial → onboarding → upgrade.
- Consulting funnel: case study → call booking → proposal.
- Affiliate funnel: comparison content → tutorial → recommendation.
- Membership funnel: free community → premium tier → annual upsell.
Examples
Webinar
Register → reminder emails → live training → 7-day cart window.