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Section 3 · Lead Magnets
Lead Magnets That Get Opt-Ins
A specific solution to a specific pain — in 5 minutes or less.
Leads
Why it works
Generic lead magnets fail because they solve generic problems. The narrower the magnet, the higher the opt-in rate.
Connects to
Leads
When to use it
Every blog post, video, ad, and social bio should point to one.
When NOT to use it
Don't gate content that should be public for SEO.
How to use it
- Pick a narrow promise: '7 emails that made $42k', 'Calculator that…', '12-point audit'.
- Deliver in under 5 minutes of consumption.
- Title it as the outcome, not the format.
- Plug it into a welcome sequence immediately.
Examples
Weak
'Free Marketing Guide' (vague, broad).
Strong
'The 5-Email Welcome Sequence Template for SaaS Founders'.