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Section 5 · High-Converting Headlines
Headline Formulas That Stop the Scroll
The headline does 80% of the conversion work.
Traffic
Leads
Why it works
If the headline doesn't promise a specific outcome, the rest of the page never gets read.
Connects to
Traffic
Leads
When to use it
On every landing page, ad, email subject, and blog title.
When NOT to use it
Avoid clever or clickbait headlines — clarity beats cleverness every time.
How to use it
- Problem: 'Stop losing leads to follow-up gaps.'
- Benefit: 'Send better emails in half the time.'
- Curiosity: 'The one button most SaaS landing pages get wrong.'
- Result: 'How we 3x'd opt-ins in 14 days.'
- Contrarian: 'Stop posting daily. Here's what to do instead.'
- Transformation: 'From freelancer to $20k/mo agency in 90 days.'
Examples
Before
'Welcome to Acme — we help businesses grow.'
After
'Cut your customer-support reply time by 70% in 7 days.'