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Section 8 · Email Automation
Automated Sequences That Sell While You Sleep
Welcome. Nurture. Launch. Sales. Cart. Reactivation.
Leads
Customers
Revenue
Why it works
Automation does the follow-up that humans forget. The right sequence turns a cold lead into a buyer without any manual work.
Connects to
Leads
Customers
Revenue
When to use it
Build the welcome sequence first. Add others as you grow.
When NOT to use it
Don't automate without segmentation — bad sends hurt deliverability.
How to use it
- Welcome (5 emails): set expectations, deliver value, soft pitch.
- Nurture (8-12): teach a piece of the method per email.
- Launch (5-7): build → open → urgency → close.
- Abandoned cart (3): remind, address objections, incentive.
- Reactivation (3-4): for cold subscribers 90+ days inactive.
- Onboarding (5-7): for new customers — activate, succeed, upsell.
Examples
Cart abandonment
Day 0: gentle reminder. Day 1: objection handler. Day 3: 10% off.