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Section 15 · Affiliate Funnels
Affiliate Funnels That Don't Feel Like Spam
Lead first. Trust first. Value first. Recommend later.
Revenue
Why it works
Affiliate marketing works when it's built on real trust and demonstrations — not link dumps in bios.
Connects to
Revenue
When to use it
When you have an engaged audience and have personally used the product.
When NOT to use it
Don't promote anything you haven't used or can't stand behind.
How to use it
- Build the funnel around helping, not selling: tutorial → comparison → recommendation.
- Always disclose the affiliate relationship at the top.
- Use comparison content ('X vs Y') to capture decision-stage traffic.
- Layer in honest reviews — including downsides.
- Email subscribers a curated stack, not a list of links.
Examples
Funnel
Blog comparison → email lead magnet → 5-email tutorial sequence → affiliate recommendation in email 4.