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Lesson 10
AI Search Readiness
Why this matters
ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot read the web differently — they cite sources with clear expertise, structure, and trust.
What AI engines reward
Specificity over generality. Pages that answer one question fully outrank pages that mention twenty topics shallowly.
Build trust signals
- •Real author byline with bio & credentials
- •About page with company history & contact
- •Date published + last updated visible
- •External citations to reputable sources
- •Reviews / testimonials with names
Structure for extraction
- •FAQ section with question H2s
- •FAQPage schema
- •Comparison tables for 'X vs Y' queries
- •Clear product specs (price, OS, features)
Topic depth
Pick a narrow topic and own it. AI search rewards demonstrated expertise (E-E-A-T): Experience, Expertise, Authority, Trust.
All lessons
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