Back to Content Creation & Conversion
Section 9 · Social Media Content
Pick Your Platform Before You Pick Your Content
Same message, six platforms, six different jobs.
Traffic
Leads
Why it works
Each platform attracts a different audience and rewards a different style. Match content to platform DNA.
Outcome
Traffic
Leads
When to use it
Where your buyer ALREADY scrolls — not where you wish they did.
When NOT to use it
Don't 'be everywhere' without a team. One platform done well > five half-done.
How to use it
- Facebook: communities + local + older demos.
- Instagram: visual lifestyle, reels, creators, shopping.
- LinkedIn: B2B, hiring, executive thought leadership.
- Pinterest: evergreen visual search — huge for blogs/products.
- TikTok: discovery for any niche, raw + fast.
- X: real-time tech, news, founder voice.
Examples
B2B
LinkedIn carousel + Twitter thread + repurposed YouTube short.