Back to Content Creation & Conversion
Section 3 · Content Types
12 Content Types and What Each Is For
Different content does different jobs in the funnel.
Traffic
Leads
Customers
Why it works
Mixing content types intentionally builds trust faster than picking one and grinding it.
Outcome
Traffic
Leads
Customers
When to use it
Plan a weekly mix: 60% educational, 20% proof (case studies/reviews), 20% sales/lead-gen.
When NOT to use it
Avoid all-sales feeds — algorithms throttle them and audiences unfollow.
How to use it
- Map each of the 12 types (Educational, Demonstration, Case Study, BTS, Problem-Solving, Comparison, Review, Success Story, Personal Story, Authority, Lead Gen, Sales).
- Assign each type a slot in your weekly calendar.
- Track which type produces leads vs vanity likes.
Examples
Top performer
Case study + demonstration combo posts produce the most demo bookings.