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Section 15 · Affiliate Content
Affiliate Marketing as an Extension of Helping
Recommend what you actually use. Disclose. Demonstrate.
Revenue
Why it works
Affiliate income works when it's an honest extension of solving the audience's problem — not link dumping.
Outcome
Revenue
When to use it
After you've built trust and have content that ranks or converts.
When NOT to use it
Never recommend products you haven't used. Never fake reviews. Never bury disclosure.
How to use it
- Comparison content — 'X vs Y for Z use case'.
- Tutorials using the product end-to-end.
- Honest reviews including downsides.
- Problem-solving content that naturally features the tool.
- Always disclose the affiliate relationship at the top.
Examples
Honest
'I tried 4 email tools. Here's why I keep coming back to ConvertKit — and where it falls short.'