The Marketing GPS
Where you are. Where you're going. What to do next.
The signature MikeKnows roadmap. Find your stage, see the next move, and skip the noise.
How to use the GPS
- Match your traffic AND revenue to a stage. (Use the lower one — that's your real stage.)
- Read the focus for that stage. Stop doing the next stage's work too early.
- Do the "next action" — once. Then run the Lab to confirm progress.
Stage 1
Start
Traffic
<500 / mo
Revenue
$0–500
Focus
Validate offer + pick ONE channel
Next action
Publish 8 cornerstone posts + start 1 lead magnet
Stage 2
Build
Traffic
500–5k / mo
Revenue
$500–5k
Focus
Build the funnel + first paying customers
Next action
Launch core offer + email nurture + 4 case studies
Stage 3
Grow
Traffic
5k–50k / mo
Revenue
$5k–25k
Focus
Scale what works, kill what doesn't
Next action
Add 1 paid channel + add 1 upsell + improve retention
Stage 4
Scale
Traffic
50k–250k / mo
Revenue
$25k–100k
Focus
Systems + team + multiple streams
Next action
Hire 1 ops/marketing + automate 2 workflows + launch tier 2 offer
Stage 5
Compound
Traffic
250k+ / mo
Revenue
$100k+
Focus
Authority + asset value + ownership
Next action
Build brand, partnerships, recurring + acquire/launch new products
Personalize your GPS
Run the AI Strategist with your real numbers to get your custom GPS, skill gaps, and next actions.
Open the Lab