Dashboard 1

Marketing KPI Dashboard

The 10 numbers that tell the truth about your marketing.

The question this answers

Is marketing producing customers profitably?

Website Traffic

Total monthly sessions

Healthy

Growing 10-20% MoM

Action

Down? Audit SEO + content cadence.

Organic Traffic

Sessions from search

Healthy

≥40% of total traffic

Action

Low? Publish 2-4 SEO posts/week + fix technical issues.

Paid Traffic

Sessions from ads

Healthy

ROAS ≥ 3

Action

Low ROAS? Pause losers, scale winners only.

Lead Volume

New leads / month

Healthy

Growing in line with traffic

Action

Flat? Test lead magnets + popup timing.

Conversion Rate

Visitor → lead %

Healthy

2-5%+ depending on niche

Action

Low? Rewrite hero, add proof, simplify form.

Revenue

Total monthly revenue

Healthy

Hits or beats forecast

Action

Behind? Check pricing + retention before adding traffic.

Monthly Growth

Revenue MoM change

Healthy

≥10% MoM early stage

Action

Plateau? Find the bottleneck before scaling spend.

CAC

Cost to acquire 1 customer

Healthy

Recovered in <12 months

Action

Rising? Optimize ad creative + landing pages.

LTV

Lifetime revenue per customer

Healthy

LTV:CAC ≥ 3:1

Action

Low? Raise prices or improve retention first.

ROAS

Revenue ÷ ad spend

Healthy

≥3 for sustainable scale

Action

Below 2? Pause that campaign immediately.

Use this dashboard with the Lab

Feed your numbers into the AI Strategist to get priorities, bottlenecks, and a weekly audit.

Open Command Lab →