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Dashboard 4
Funnel Performance Dashboard
Where leads enter, drop off, and convert.
The question this answers
Where in the funnel are we leaking?
Landing Page Visits
Sessions on key LPs
Healthy
Steady or growingAction
Drops? Check ad/SEO source quality.Lead Capture Rate
Visitors → leads %
Healthy
20-40% on cold LPsAction
Low? Reduce form fields, sharpen offer.Email Open Rate
Opens / delivered
Healthy
>35%Action
Low? Clean list + improve subject lines.Email Click Rate
Clicks / delivered
Healthy
>2%Action
Low? One CTA per email, more personalization.Sales Conversion
Lead → customer %
Healthy
1-5% cold, 10-30% warmAction
Low? Better qualification + faster follow-up.Subscription Conversions
Trial → paid %
Healthy
>15% for B2B SaaSAction
Low? Improve onboarding to first 'aha' moment.Retention
Active customers month 2+
Healthy
Plateau, not declineAction
Declining? Customer success + product fixes.Use this dashboard with the Lab
Feed your numbers into the AI Strategist to get priorities, bottlenecks, and a weekly audit.
Open Command Lab →