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Dashboard 6
Course Marketing Dashboard
Leads, enrollments, completions, certifications, retention.
The question this answers
Are students enrolling AND completing?
Leads
Email signups / month
Healthy
Growing weeklyAction
Slow? Add free lead magnet + webinar.Enrollments
Paid signups
Healthy
2-5% of leads convertAction
Low? Improve sales page proof + offer.Completion Rate
% finishing course
Healthy
>15% (industry: 5-15%)Action
Low? Shorter modules + accountability.Certification Rate
% earning cert
Healthy
>50% of enrolledAction
Low? Add milestone celebrations.Revenue
Course revenue
Healthy
Beats CAC by 3×+Action
Behind? Add upsell + payment plans.Retention
Returning students / cohort
Healthy
>30% buy another productAction
Low? Launch a next step product.Satisfaction (NPS)
Promoter score
Healthy
NPS >40Action
Low? Survey detractors and fix top complaint.Use this dashboard with the Lab
Feed your numbers into the AI Strategist to get priorities, bottlenecks, and a weekly audit.
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