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Dashboard 5
App Marketing Dashboard
Visitors → trials → activations → subs → retention.
The question this answers
Is the app turning attention into paid, retained users?
Visitors
Unique landing-page visitors
Healthy
Growing weeklyAction
Stagnant? Add SEO + 1 paid channel.Trials
Trial sign-ups
Healthy
5-15% of visitorsAction
Low? Reduce friction in sign-up.Activations
Trials reaching first value
Healthy
>50%Action
Low? Rebuild onboarding to the 'aha' moment.Subscriptions
Trial → paid %
Healthy
>15% B2B, >5% B2CAction
Low? Show value in trial + nudge before expiry.Retention
Month 2+ active subs
Healthy
>90% B2B, >70% B2CAction
Drops? Customer success + product fixes.Referrals
% new users from existing
Healthy
≥15% is excellentAction
Add referral credits or share loops.Churn
% subs canceling/month
Healthy
<5% SMB, <1% enterpriseAction
Rising? Add save offer + survey cancelers.Revenue (MRR)
Monthly recurring revenue
Healthy
Net growth MoMAction
Flat MRR? Expand pricing or upsell tier.Feature Adoption
% using key feature
Healthy
Key feature ≥60%Action
Low? Better in-app prompts + tooltips.Use this dashboard with the Lab
Feed your numbers into the AI Strategist to get priorities, bottlenecks, and a weekly audit.
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