Sections 11–14

Path Readiness

Four success paths. Honest checks before you go full-time.

Freelancer Readiness

Service, portfolio, proposal, acquisition, pricing.

Not ready · 0/5

Service is one sharp outcome (not a list of skills)3+ portfolio artifacts with measurable resultsProductized scope, price, timeline written downRepeatable client acquisition channel (1+ source of leads weekly)Proposal template tested and signed at least once

Consultant Readiness

Expertise, authority, packaging, pricing, leads, retention.

Not ready · 0/6

Defined ICP and one diagnostic frameworkAuthority asset: talk, paper, podcast, or recurring contentPackaged engagement (e.g. 90-day) with clear deliverablesPremium pricing benchmarked to outcome, not hoursReferral and inbound flywheel (not cold outreach only)Retention plan: quarterly business reviews or extension paths

Agency Owner Readiness

Services, processes, systems, client mgmt, growth.

Not ready · 0/5

2-3 productized services with margin trackedSOP for delivery (onboarding, weekly cadence, reporting)Internal team or contractor bench mappedAccount management owner (not founder-only)Growth engine: outbound, referral, content, or partner

Entrepreneur Readiness

Offer, marketing, revenue, growth, business dev.

Not ready · 0/5

Offer with paying customers (not just sign-ups)Self-described marketing engine: 1+ repeatable channelUnit economics: CAC, LTV, payback, gross marginRoadmap with revenue milestones, not feature milestonesDistribution moat or compounding asset