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Section 7 · Buyer Objection Framework
The 6 Universal Buyer Objections
Handle the objection inside the offer — not after the sale.
Why this matters
Every buyer thinks the same six things. If your page doesn't answer them, they leave.
How it helps you get customers
Conversion lifts because the buyer has no remaining reason to delay.
How to use it
- On every sales page, address each objection in order: time, money, trust, need, capability, clarity.
- Use testimonials, guarantees, comparisons, FAQs, and demo videos as objection handlers.
Real-world examples
Time
'Set up in 8 minutes — we'll do it with you on a screen-share.'
Money
'Pays for itself the first week or refund.'
Trust
'3,200 customers, 4.9★ on G2, founder reply guarantee.'